Having spent over a decade immersed in social media, I’ve seen firsthand how the landscape has evolved and continues to change everyday. I started on the consumer side of the screen, and for the past 4years, I’ve worked as a social media manager for one of the top baby brands in the nation —an experience that’s been eye-opening and very exciting.

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In my role, I managed daily content scheduling, organic social strategy, while also being an creative head in the content & community team. I shot and edited weekly content, partnered with producers to execute beautifully curated photoshoots, and created social first strategy to raise brand awareness.

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I also led influencer and creator outreach, identifying like-minded talent who aligned with the brand’s aesthetic and values. I coordinated seeding efforts and negotiated paid collaborations, many of which evolved into high-performing branded content and ads.

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Here are some samples of my work: